Agung Eko Budiwaspada
IdentityVisual company which is part of the corporate identity pursuing as a sign that reflects itself before the target of the visual. There is a fact that the company (BUMN) is found there is a visual identity (logo and its application in various MediaBranding). This is due to an important change in requiring adanyaredasi design of its visual identity as a sign of the change. It is so the meaning of visual identity for the company, so that its strategy, concept, and visualization are a serious concern. It is a contribution that prices if the experience of the practice of designing visual identity can be established to the wider community, especially the stakeholders of the company's visual identity. To be able to achieve the hope, there will be research in service activities to the public to use the Reseach LED Practice (Hazel Smith and Roger T. Dean, which is a creative realm research model (design) using recurrent cyclic processes. The results of this study will be written in a scientific format and published in ISBN book form.
Product
The scientific benefits of PKM are enriching understanding and insight into the conducment of a redesign of corporate identity. These scientific benefits relate strongly with scientific KK-Visual and Multimedia Communication, FSRD ITB.