Epin Saepudin
The presence of information technology makes the communication process take place very quickly, as if there is no separation distance between each individual and group. One positive impact of the technological advancement is the development of a digital marketing model that provides various conveniences for the community to meet their needs. However, the opportunity has not been realized by micro, small and medium enterprises (MSMEs) who live in the state border region. At present, marketing trends are conventional to digital. The concept of digital marketing for MSME players is to market the product anywhere and anytime via the Internet. Even though it has begun to use the social media, but the capacity is still low, where the target market is only people who have been known before (friendship). The presence of digital marketing is very helpful for MSME players in marketing their products, because they have a very broad range of reach. Not only introducing its products to the people living in their regions, but can occur in cross-district / city marketing processes, cross-provincial, even cross-country and continental. This is only due to more days, internet users around the world continue to increase. Therefore, the use of digital marketing utilization for the perpetrators of the Banyumulek Village Arts Market, Kediri District, West Lombok Regency, West Nusa Tenggara Province is important to develop marketing and increase sales volume in the field of crafts. This digital marketing training activity consists of three stages. First, discussions and questions about the problems faced in marketing products, especially during the time and postpartum. Second, submission of material on digital marketing, its potential in developing businesses, and things that must be considered in utilizing digital marketing such as product photo collection techniques and content writing. Third, simulation of digital marketing and web e-catalog marketing product marketing through practices directly. Through this activity, it is expected to increase the knowledge, insight, and the skills of the MSMEs in marketing products by utilizing digital marketing so as to accelerate the economic recovery during the time and after the Pandemic of Covid-19. In addition, with the provision of digital marketing expertise, it is expected that the adaptability of the MSMEs in running a business in the digital era is increasing, it has triggered the growth of new businesses to strengthen regional and national economies
Activity
Digital Marketing Education conducted through training on the use of e-catalog websites aims to increase the adaptability of the perpetrators of pottery crafts in running a business in the digital era, so that it can accelerate the postemic economic recovery in the 3T region (lagging, leading, and outermost. Besides that, the existence of education Regarding the ease of marketing in the digital era, it is expected to trigger the growth of new businesses to strengthen the regional and national economy.