Muhamad Fahmi Hasan
Public awareness of the importance of fitness is getting better today, it can be proven by the awareness of the community to exercise, both independently or accompanied by a coach, exercising at home or in fitness studio. Community awareness and sensitivity to exercise has an impact on increasing indusitri sports. However, Pandemic Covid-19 throughout 2020 has an impact on all life sectors, including the industry. Industry is the most affected area with a pandemic, especially the industry that requires human intervention directly in the field and is difficult to do from home online (WFH). The sports industry is a part of the affected industrial wheel that is difficult to adaptize to the online method, one of which is a fitness provider service. Fitness providers that use private methods come to customers or in studio, together have a drastic decline in customers. Avoiding physical contact is the reason consumers do not exercise in fitness studios or at home with the trainers. On the other hand, immunity is obtained from sports carried out routinely, and with the right portion and the right way, it will be more optimal if accompanied by the coach which is included in the service provider of fitness services. However, fitness service providers have obstacles to adjust the business model in the new habit adaptation area, where consumers have a concern for the risk exposed to Covid-19 when exercising. Therefore, it is necessary to disseminate and educate regent business models that are right in the pandemic period to the activists of fitness services to be able to survive. The purpose of this community service activity is to restore the economy of the activists of fitness services in the adaptation period of new habits. To realize this, we consist of a background of economic education, management, health and exercise want to provide education such as the more appropriate business model applied by fitness service providers in the adaptation of new habits. The education will be carried out in stages, begins with a sports industrial seminar in the Pandemic period, followed by the FGD of the activists of fitness service providers, ending with the workshop for making a business model in the pandemic period. Thanks to collaboration with various partners, all activities managed to involve 327 participants, with background of trainers and fitness service managers. The results that have been produced are in the form of news in online mass media, two scientific articles (Sinta 2 and 4) which are still in the review stage, as well as the business module of the fitness service model in the pandemic period. With the amount of participants and the output produced, it is hoped that the community service program can answer the needs of the trainers and fitness service managers at the time of the pandemic.
Writing, Activity
Help solve the problem of activists fitness services in preparing business models to increase sports industry revenue