Muhamad Taufik
This study examines local coffee branding strategies as a key element in developing East Belitung Regency as a halal tourism destination, targeting the Muslim tourist market. The creative industry plays a vital role in showcasing the distinct flavors of local coffee while boosting the regional economy. However, challenges such as inadequate infrastructure, low awareness of halal standards, and ineffective marketing strategies hinder progress. Using a literature review approach, the research explores the intersection of coffee branding, creative industries, and halal tourism. The study reveals a unique opportunity to position local coffee as a halal tourism attraction by incorporating Malay-Belitung cultural elements into its branding narrative. Findings highlight the importance of synergy between local governments, coffee entrepreneurs, and the creative community in crafting a distinctive identity. This integrated approach can strengthen East Belitung's appeal as a competitive halal tourism destination, both domestically and internationally.
Encouraging the Growth of the Tourism Industry. Improving the Image and Attractiveness of Local Coffee
This project provides great benefits for the various parties involved. For the Human Sciences expertise group, this project enriches understanding of the interaction between culture, tourism and the creative economy, as well as opening new insights in exploring local potential holistically. For the Faculty of Fine Arts and Design, this is an opportunity to integrate culture-based design in local coffee product development and branding, while engaging students in hands-on practical experience. For the Bandung Institute of Technology, this project is a means of applying science and technology in the context of regional development, strengthening the relationship between academic research and real implementation in tourism and local product development. Meanwhile, for Indonesia, this project contributes to increasing the competitiveness of the halal tourism sector, introducing the richness of local culture and culinary delights, and encouraging the development of the creative economy, especially through the development of authentic local coffee.