Raden Aswin Rahadi
The Sumedang Regency, known for its potential in tourism, MSMEs, and local products, faces challenges in community economic development. To address these challenges, a community service program entitled Training on Financial Literacy, Digital Bookkeeping, and Social Media Promotion in Sumedang, West Java was designed. The program specifically targets communities in Cimanggung, aiming to enhance welfare through community empowerment. By providing training on financial literacy, digital bookkeeping, and social media promotion strategies, this initiative seeks to foster a more self-reliant and digitally competitive community.
The approach is grounded in the principles of Community-Based Development (CBD), ensuring active community participation at every stage, from planning to implementation. The program uses on-site training and module development methods, focusing on three key aspects: financial literacy, digital bookkeeping, and social media promotion.
The training is expected to yield significant impacts, including increased financial literacy, improved income levels, and the empowerment of schools and local MSMEs to compete in the digital economy. The outcomes of this program include the development of human resources, strengthened MSMEs, improved local economic conditions, school community empowerment, and digital transformation.
Key outputs include one online publication, one intellectual property right (in progress) , and a cataloged module for broader dissemination. This initiative demonstrates a sustainable and inclusive approach to addressing local economic challenges and leveraging digital potential.
Increasing public financial literacy for managing personal and business finances. Teaches simple digital bookkeeping using an easily accessible application. Equipping the public with the skills to use social media for creative promotion of products/services.
Increase human resource capacity in financial management and digital promotion. Increasing the competitiveness of Sumedang MSMEs in the digital economy era. Encouraging the independence of the school community as agents of change in the community.