Kridanto Surendro
North Lombok Regency is a district located in the northern part of Lombok Island, West Nusa Tenggara, known for its enchanting natural beauty. A number of tourist destinations such as Gili Air, Gili Meno, Gili Trawangan, Sendang Gila Waterfall, and Segara Anak Lake have attracted the attention of tourists from both within and outside the country. Even though its tourism potential is very large, North Lombok Regency still faces various challenges, especially in the economic sector. Therefore, North Lombok district is included in the 3T category (Disadvantaged, Frontier and Outermost) as regulated in Presidential Regulation Number 63 of 2020.
This condition shows that although North Lombok tourism has global appeal, it is not yet fully able to provide a significant impact on the economic welfare of the local community. One of the obstacles faced is the lack of skills in effectively promoting the beauty of this area, especially through digital media which is currently key in attracting tourist interest. Smartphone technology, which has become part of everyday life, actually has great potential to support tourism promotion, but often people do not utilize this technology optimally.
1. Photography training for the North Lombok District Tourism Awareness Group
1. Community service related to photography and social media for tourism promotion 2. Opportunities for research topics related to tourism and the blue economy