Ir. Darwin, MSc.
Developing a tourism potential of an area, one of which is to carry out promotions / marketing tourist destinations through e-commerce, especially e-commerce based on social media. E-commerce is defined as a commercial activity that takes place through the Internet by utilizing digital technology. At present e-commerce is very rapidly developing and changing business patterns. E-commerce utilization for tourism is, utilizing the internet, increasing the Destination Awareness of tourists. Social media is used to promote good products in the form of goods or services. Social media users are interactive as a means of promotion to market a tourist destination to increase tourism competitiveness. Social media is not only for domestic tourists but reaches abroad tourists. This reduces the investment costs of website development. Content on social media provides benefits about information about services, experiences, prices and service liquals. Sumedang is a place to be promoted because there are still many places that many people have not known. Marketing or promotion of tourist destinations is carried out to create awareness to prospective tourists to find out and wish to visit tourist destinations in Sumedang Regency through providing various information relating to tourist destinations. Social media-based e-commerce can be used as a means of promotion to increase tourism competitiveness in Sumedang Regency.
Dissemination of e-commerce utilization modules for tourism.
The need to increase the promotion of tourist attractions using social media.