Sonny Rustiadi
Disruption of technology nowadays affect almost all sector of business. A lot of business digitalize their product and services to meet the requirement of today’s customer. But, not all of business could adapt this fast pace of digitalization. One example of business industry that could not follow this fast pace of digitalization is Soun Industry in Manjung Village Klaten.Up until now the process on creating soun still using very traditional way and the selling process only focus on loyal customer without expansion into new customer. This make things hard for them to compete with current market although the opportunity for them to sell into wider customer is there. In order to develop their business, we focused on analyzing capital, habitus, and field of the local crafters to emphasize strategy that help local crafters. Regardingto Micro, Small, and Medium Entreprise’s in the region, the planned business strategies should deliver the potential expectation.
International Journal
The information / knowledge that we convey to employers, is expected to be able to change the conventional business model that is run so far. The need for habitual changes for entrepreneurs to more modern is very necessary. Because they saw them only prioritizing the market in Klaten and its surroundings. It would be better if they could enter the wider market. Moreover, this soun product also has advantages compared to other types of rice noodles or noodles. We hope that the village of Manjung can be used as an example for other regions which are especially engaged in food produced in a home-produced food, whose products can be accessed for the people of Indonesia.