Sonny Rustiadi
Dynamic change that happen in recent years cause all business sector to struggle in maintaining their operation. Therefore, pursuing sustainability and growth is a must in this situation. For a local “wayang kulit” crafter it has been found that they are struggling to maintain their sustainability and growth. Not only to maintain their sustainability and growth, they are also struggling to inherit their business to the younger ones. The changes that happened not only affect business environment but also the behaviour of people. In order to initiate sustainability and growth, we focused on analyzing capital, habitus, and field of the local crafters to emphasize strategy that help local crafters. We ensure that the strategy support government target and policy regarding Micro, Small, and Medium Entreprise’s in the region.
International Journal
The information / knowledge that we convey to craftsmen, is expected to be able to change the conventional business model that is run so far. Due to the existence of regeneration problems, the young generation that is there is not interested in puppets. So we suggest changes in the digital business model. The main business run can be a digital character, so market coverage can be wider. Can be used as a Haki and other businesses, such as cartoons, comics, etc.