Deni Nugraha
Micro and Small Enterprises (UMK) in Sumedang Regency have a strategic role in economic development, creating jobs and encouraging community independence. One potential MSE that is developing is dry seblak crackers in Cipanas Village, Tanjungkerta District. This food is in demand because of its spicy, savory and innovative taste, so it has high appeal in local and national markets. The advantages of producing seblak crackers include the convenience of raw materials, a simple production process, and a variety of interesting flavors. However, business actors still face various obstacles such as traditional financial management, limited capital, lack of business legality, and marketing that is not yet optimal.
To overcome this challenge, innovation is needed in the form of the application of financial technology (Fintech) and digital marketing to support the transformation of MSEs towards digitalization and quality improvement. This implementation requires a technological literacy approach, business assistance, and sustainable strategies so that business actors can exploit wider market potential and increase competitiveness. With this step, it is hoped that seblak cracker MSEs can move up in class, expand the market, and contribute more significantly to the regional and national economy.
Use of computer-based and digital-based financial management applications for the Seblak Crackers Business
Can be used as a target village for subsequent activities, especially in community empowerment for micro and small business actors