Penerapan Teknologi Digital sebagai Media Meningkatkan Pemasaran Tenun Karya Perempuan Pengrajin Tenun di Kecamatan Biboki Timor Tengah Utara Nusa Tenggara Timur pada Masa Pandemic Covid-19
Researcher Name (Team Leader)

Ira Adriati



Activity Summary

"The condition of Pandemic Covid-19 has resulted in various sectors in the field of tourism to be downturn. This is because it does not allow tourism activities to be carried out. For the tourism industry such as in the East Nusa Tenggara region, the condition of Pandemic Covid-19 greatly hit the economy of its people. Whereas one of the NTT regional development missions is to increase tourism development in the context of empowering the people's economy. Building NTT as one of the gates and the National Tourism Development Center (New Tourism Teritory). The mission was difficult to realize throughout 2021. Based on the results of the evaluation, digital transfoemation is needed in the process of promotion and weaving sales. Therefore, in this activity it was decided to create a website that can provide information about weaving in South Central Timor Regency, as well as providing a place for weavers and online weaving sellers by preparing the Instagram link of sellers and weavers. This can increase their sales which have an impact on improving the economy. The website created by www.tenuntimortengahselatan.com. Contains knowledge about weaving in the South Central Timor region and Instagram of the weavers and sellers. The existence of this website was welcomed by the Head of the South Central Timor Tourism Office and the weavers."



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Testimonials