Pengembangan Entrepreuneurship Santri Tani Milenial Melalui Penerapan Agroteknologi dan Digital Marketing Produk Jamur Tiram di Pesantren Al kamilah Selaawi Kabupaten Garut
Researcher Name (Team Leader)

Heri Rahman



Activity Summary

Agriculture is a very important sector in the national economy. In 2015, the agricultural sector contribution to GDP was 10.27%, and in 2019 fell to 9.41%. But the market share of the agricultural sector labor is still high at 25.19% or 31.87 million people from the total workforce of 133.56 million people (2019) (Agricultural Strategic Plan 2020-2024). The issue, the implementation of the development of human resources is mostly old and saturated (stagnant and is in aging agriculture) also decreased, for 5 years the number of West Java farmers was reduced by 884,044 people and this happened to young farmers, while the number of old farmers the percentage increased from 68.06% in 2013 to 72, 14% to know 2017 (West Java in numbers, 2014 elementary to 2018) Islamic boarding schools. One Islamic boarding school that has the potential to become a communit AS Millennial Tani Santri is Al Kamilah Islamic Boarding School in Sellaiai District, Garut Regency. In the Islamic Boarding School, in addition to teaching religious-based curricula, it also provides practical knowledge in the fields of agriculture, livestock and fisheries which must be overcome immediately. Therefore, the PPM Implementing Team KK MSDH Sith ITB submitted the development activities of the Millennial Farmers' EntreePreveurship through the application of agrotechnology and digital marketing of oyster mushroom products. The approach to PPM activities is the method of individual and group approaches, while the communication method that will be built in this PPM through two ways, namely: (1) Direct communication method and (2) indirect communication methods. This method is adjusted to the condition of the Covid-19 pandemic period for the adaptation of new habits (AKB). PPM Activity Implementation Plan Includes: (1) Preparation, (2) Adaptation of Design Concepts and Philes for Implementation of PPM Activities, (3) Implementation of Activity Design, (4) Synchronization and Coordination of PPM Activities with Stakeholders, (5) Monitoring and Evaluation of Implementation of PPM Activities , and (5) preparation of PPM implementation reports. The impact or results of PPM activities, namely: (1) the understanding of Millennial Farmers' santri increases regarding oyster mushroom business management, (2) Knowledge of cognitive, affective, and psychomotor of the Millennial Tani Santri Menigkat in oyster mushroom agrotechnology, (3) increasing value added oyster mushrooms, (4) Increasing an understanding of product diversification, (5) Mastering agricultural digitization in the digital marketing of oyster mushroom products, (6) The sustainability of independent entrepreneurial interest from Milineal santri.



Target

Publicity



Testimonials