Emilia Fitriana Dewi
"The ability of micro business actors to carry out efficiency in a series of production, distribution and marketing processes makes the products produced can compete. For small businesses running efficiently is a culture that has become a habit in running a business. UKM actors realize that their financial capacity and ability is limited in running a business, so that all processes that can be carried out by their families independently, they will do. Whereas large industries with production capacity and resources that are owned need to build efficiency into a corporate culture. One of the UKM problems is the lack of knowledge of SME entrepreneurs about good business management. Many SMEs only focus on producing goods, without thinking about how the business expansion strategy is even greater. As a result, SME entrepreneurs have difficulty in increasing their business level. The business they run is not developing and the turnover obtained does not increase. The next problem faced by SMEs is to increase the competitiveness of his business, a SME entrepreneur also often experiences obstacles in making product innovation. At present the number of SME products capable of penetrating the international market is still very small. One of the causes of the difficulty of SME products competing in foreign markets is the low competitiveness of the product. Moreover, if associated with the price offered, Indonesian SME products are still far from the quality offered by foreign products. One of the problems of SMEs that often escapes the attention of SME entrepreneurs is digital marketing. Not many SMEs are aware of the importance of digital marketing for products and their business. So, most SMEs only focus on selling, selling, and selling, without thinking about how the promotion of its products. In addition to maintaining the quality of branding is very important in an effort to grow SMEs. With good marketing quality, a product will be easier to remember the audience. So that the opportunity for sales is even greater. Then the mistakes made by many SMEs are that many are unconscious if the bookkeeping manually becomes a serious UKM problem. This manual bookkeeping is prone to loss, damage, and even recap errors. Thus, entrepreneurs cannot analyze the proceeds of their sales appropriately. For example: If a sales report on a certain day suddenly disappears, then the overall sales report will be in shambles. In fact, good bookkeeping is the key to adequate business evaluation. With good bookkeeping, SMEs can analyze business sales more precisely as a consideration for making further decisions. In addition, good bookkeeping is also a mandatory requirement for all entrepreneurs who want to borrow business capital from banks."