Wawan Dhewanto
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in achieving the 2030 Agenda for Sustainable Development by fostering inclusive economic growth, creating jobs, and addressing inequality. In Indonesia, MSMEs contribute 60.5% to the national GDP and 99.9% of employment opportunities. However, the COVID-19 pandemic has amplified the challenges MSMEs face, particularly in adopting digital marketing to remain competitive in an increasingly digital marketplace. Despite government initiatives to digitalize 20 million MSMEs, significant gaps in digital skills and strategies hinder their potential for growth and sustainability.
This capacity-building training program aims to enhance the digital marketing competencies of MSMEs, particularly those in the informal sector, enabling them to effectively utilize e-commerce platforms and digital tools for promotion and sales. Partnering with the Regional National Crafts Council of West Java Province, the training targets MSME entrepreneurs who face limited access to high-value markets but significantly contribute to poverty alleviation and job creation. The program focuses on equipping participants with business digitalization skills, fostering entrepreneurial culture, and promoting sustainable business models.
Key outputs include increased digital marketing capabilities among MSME entrepreneurs, widespread adoption of e-commerce strategies, and strengthened resilience against market uncertainties. By empowering MSMEs, this initiative seeks to accelerate progress toward sustainable development goals, particularly decent work and economic growth in Indonesia.
Building and strengthening business digitalization skills in the product marketing process among MSME entrepreneurs. Increase the capacity of MSME entrepreneurs and expand their access to high-value market opportunities. Accelerate the contribution of MSME entrepreneurs to Sustainable Development in decent work and economic growth
Building the capacity of MSME entrepreneurs to develop their businesses in the context of digital marketing. Foster an entrepreneurial culture that will facilitate the development of sustainable business models, entrepreneurship and alleviation. Provide knowledge about utilizing e-commerce and digital marketing models that increase MSME resilience and digital transformation. At least 70 percent of trained entrepreneurs indicated that they would adopt and apply digital marketing skills in their business operations to increase resilience to market uncertainty.