Sudrajati Ratnaningtyas
West Java is one of the economic corridors in MP3EI from 2011 to 2015, has an important role in the achievement of the objectives of the program. Economic activities in West Java focused on the food and beverage and beverage industry, Textiles, Transportation, Tourism, and the Defense Industry (Coordinating Ministry for Economic Affairs of the Republic. In general, the entrepreneur failed to deal with the final stage of growth as well as at the beginning of the business. They tend to work well during The prebirth stage and the acceptance stage, the average attempt to advance at this stage often face many obstacles. Prebirth includes handling everything related to important steps to achieve startup. At the acceptance stage, entrepreneurship might have a business to make their products unique. Devotional This community is to train and assist partner fence can solve the problem in the field of marketing product development and fertilization of capital for ownership of assests / puz production tools Oidsuemn, in order to get better customer value than competitors.
Planting Business Group and UKM Development
Both partners pioneered their business since 2014, they were two tens of years. Product the first partner produced is a shirt with words or images that can reflect / interpret passion, pride, profession, hobbies, from community- Community in Bandung. And provide product customize to the community or Customers who want to make products based on their own design. Turnover in 2015 around Rp. 24 million. SHOT ANALYSIS ANALYSIS ANALYSIS Weaknesses, and if sorted from the weakest are as follows: development Products, production facilities, production capacity, do not know fashion products or Design-designs that are outside Bandung, and finance. Second turnover in 2015 is IDR 18 million. The product produced by the second partner is high quality hijab, With the target of a female market with an urban lifestyle that has middle income. Based on SWOT analysis, the weaknesses are: marketing and distribution of products, Finance, and manufacturing facilities.