Agung Eko Budiwaspada
The era of globalization creates a good narrative about the stereotypes of creative advertising ideas which in turn create sub-narratives about locality. Advertising is a collective work of various individual skills incorporated in a agency wrapped in corporate culture. The purpose of research on the value of locality as a reflection of the core values ​​of corporate culture such as, understanding the quality of creative ideas on advertising messages by local advertising agencies as competition modalities in the era of globalization methodology to achieve research goals are descriptive qualitative approaches with semiotic analysis and content analysis. Semiotic analysis is the interpretation of meaning through reading signs. The core values ​​of the culture of the Petakumpet company are reflected in their vision: � Enjoy great life by continuing to create great ideas every day. The vision is actualized in the slogan �Bagus is not enough. Both vision and slogan which then always become spirits in the process of designing advertisements. Ad characteristics of Petakumpet work, namely quality, creative, and put forward local wisdom. Advertising quality is reflected in the strength of the ideas and aspects of high skills that execute visual and verbal elements. Keywords: advertising ideas, visual creativ, petakumpet companies, cultural values.
How many artworks / design / architecture / regional planning
-