Ketut Wikantika
The assistance activities of this assisted village community are sustainability from the development of Banana Smart Village (BSV) which are carried out by evidence village, Buleleng, Bali, by empowering local resources for banana yautanaman. The dedication program in the category of assisted village village is one of the steps to develop the Circular Economy concept in the assisted basis through the appropriate technology approach and digital product marketing method. BSV product marketing for banana commodities has been deep enrastructure since the first year of BSV program initiation, so it needs to be done to increase the ecosystem between the community of village assisted by commodity with bananas with consumers. Bananas produced from BSV gardens are one of the commodities from the BSV program that is economically valuable and is the focus of in the application of "Bananas" developed in this study. This activity will begin with the design of the canvas business model of digital applications on Android smartphones, data collection and datater input needed in the development of banana fruit marketing strategies, select the application of the APP Mobile App between Bananas. Technology development is easy to process the sale and purchase transaction and help the economic turnover One step for creating a smart banana based. This community service activities focuses on identifying the technology to banana farmers to maximize the process of marketing and improve their economy in the current pandemic situation. The brewards of this study also allow consumers to buy direct products from farmers more practically with the convenience for consumers to choose the value of goods for excellent commodity quality. In this activity, the approach done is by implementing the Canvas Business Model (Canvas) business model as a product marketing management strategy in conventional business transformation to digital to restore and strengthen the industrial village economy. The ordering system used in this application is pre-order (booking in front) to minimize the risk of wasted products, and farmers can harvest fresh products. Fresh bananas that are newly harvested are then packaged and delivered to consumers according to the order time. To maintain the sustainability of supply-chain and facilitate product marketing, this activity will educate farmers to manage and produce superior quality commodities, and invite farmers to be closer to devices / gadgets as a medium of social approaches with consumers. In addition, the product packaging process will also be increased to maintain the trust of consumers. The business model developed in this application is farm-to-table, with the freshness of the product directly from farmers to the hands of consumers. The image of 1. The application scheme between bananas between bananas between bananas that have been built for now can be tested on the Link https: // argatas .com / Antarantarpisang / download because it is still in the improvement stage of development. The application is equipped with an interactive display and menu, where prospective buyers can create a buyer account, then then see the catalog of available banana products (Figure 2). Product order can also be done easily until charging the address of the buyer's destination (Figure 3). For now, the payment method that can be selected is still only in Cash On Delivery or COD for which it will be further developed in order to use other methods. Figure 2. Example Display Catalog Picture 3. Examples of Ordering Pages To Selola Products and Orders, Sellers can see direct padadashboard available (Figure 4 and 5). Figure 4. Display Dashboard List of Page 5. Display Dashboard Catalog Settings These enerable catalogs are expected to market the marketing process and buying and selling Banana products in Desabukti can be done faster and easier. This application can be easier for both customers and prospective buyers. Application of applications for the village community of evidence has begun with the workshop held on October 16, 2021 through online. The direct visit of the spaciousness was also carried out on November 25-28, 2021 along with Timlppm ITB.
Publicity
This program can provide the following benefits: 1. The village community will be more aware and care about science and technology, so that it can develop banana plant utilization products 2. Banana farmers and producers of processed products from bananas can have a media to market the products easier. With the application built, orders can be directly known and quickly known. 3. Banana buyers can do the order process easily and quickly.